Buyer's guide

The best free CRM software for small teams

HubSpot, Zoho CRM, Freshsales, Attio and Zoho Bigin all offer a free plan with no time limit, but they differ sharply in users, records, pipelines and automation. Here is what each includes, the limit that forces an upgrade, and what you pay next.

How we picked the best free CRMs

We only included plans that are free with no time limit. A trial is not a free plan: Pipedrive, Copper, Close and monday CRM all offer 14-day trials and no free tier, so they are not on this list. You can see what Pipedrive costs after its trial in our Pipedrive pricing guide.

We compared each free plan on the vendors' pricing pages and plan documentation, as of October 29, 2026:

  • Users and records the plan holds before you must pay.
  • Pipelines, email tools and automation included for free.
  • Branding customers see on your emails and forms.
  • The upgrade: which limit you hit first, and the price of the first paid tier.

Salesforce's $0 Free Suite is covered in the FAQ below rather than ranked. See the methodology page for how we research.

Free CRM plans compared

Best free CRM at a glance
CRMBest forFree planPaid fromPlan you will likely need
HubSpot1–2 people who want email and forms2 users, 1,000 contacts$20 (Starter)Starter, $20
Zoho CRM3-person teams that want automation3 users$14 (Standard)Standard, $14
FreshsalesCheapest upgrade from a 3-user free plan3 users$9 (Growth)Growth, $9; Pro $39 for sequences
AttioLarge contact lists3 seats, 50,000 records$35 (Plus)Plus, $35
Zoho BiginSolo users1 user, 500 records$7 (Express)Express, $7
Paid prices per user per month in USD, billed annually. HubSpot Starter is the catalog list price; a new-customer promotion was running during our check.
Free-plan limits side by side
LimitHubSpotZoho CRMFreshsalesAttioZoho Bigin
Users2333 seats1
Records1,000 contacts + 1,000 other records——50,000500
Pipelines1 per objectDefault only1 (multiple from Pro)—1
Automation1 automated action and email per form10 workflow rules per module, 5 activeNoneWorkflows, 250 credits/month3 automations
Sequences / cadencesNo (Professional)No (Standard)No (Pro)No (Pro)—
Email toolsGmail/Outlook, 3 templates, 200 open notifications/month————
Reporting10 dashboards, past 30 days only—No custom reports3 reports—
Vendor brandingYes, on email, forms, chat, meeting links————
— means the vendor sources we used do not state a figure for that free plan. Parentheses show the first plan that adds the feature.
01

HubSpot free tools

Best for one or two people who want the most complete free toolset

Paid plans from
$20/seat/month (Starter list price)
Free plan
Yes: 2 users, 1,000 contacts, no time limit

HubSpot's free tools are the most complete free CRM we compared. Two users get a Gmail or Outlook connection, email tracking with 200 open notifications a month, 3 email templates, a personal meeting link, 1 shared inbox, forms, live chat and 10 dashboards, with no time limit and no credit card.

The limits are tight once you look closely: 1,000 contacts and 1,000 other records, one pipeline per object, 10 custom properties, and reports and record timelines that only show the past 30 days. Emails, meeting links, chat and forms carry HubSpot branding. Sales Hub Starter removes the branding and lifts you to 15 pipelines for $20 per seat at list price.

Strengths

  • No time limit and no credit card
  • Email tracking, templates and a meeting link included
  • Forms, live chat and a shared inbox included
  • 10 dashboards on the free plan

Watch out for

  • Only 2 users
  • 1,000-contact limit
  • Reports and record timelines show only the past 30 days
  • HubSpot branding on email, meeting links, chat and forms
02

Zoho CRM Free

Best for three-person teams that want workflow automation for free

Paid plans from
$14/user/month (Standard, annual)
Free plan
Yes: up to 3 users, no time limit

Zoho CRM's free edition is the strongest free option for a team of three that wants automation: 3 users, no time limit, and 10 workflow rules per module, 5 of them active at once.

What it leaves out: custom modules, cadences and any pipeline beyond the default one. Standard at $14 per user billed annually ($20 monthly) adds 5 pipelines, 10 custom modules, 20 cadences per module, 250 mass emails a day and 100 custom reports. Zoho offers a 15-day trial of paid editions.

Strengths

  • Free for 3 users with no time limit
  • 10 workflow rules per module (5 active)
  • Standard at $14 costs less than HubSpot Starter's $20 list price
  • Paid editions scale to 50 pipelines on Ultimate

Watch out for

  • Default pipeline only
  • No cadences or custom modules on Free
  • Only 5 workflow rules can be active per module
03

Freshsales Free

Best for teams that expect to pass three users soon and want a cheap upgrade

Paid plans from
$9/user/month (Growth, annual)
Free plan
Yes: up to 3 users

Freshsales is free for up to 3 users, and Growth is the cheapest upgrade among the three-user free plans here: $9 per user billed annually ($11 monthly). The free plan has no workflows; Growth adds 20 basic workflows and 250 bulk emails a day.

Sequences, custom reports and multiple pipelines need Pro at $39 per user, level with Pipedrive Growth. The 21-day trial gives you time to test Pro before you commit.

Strengths

  • Free for up to 3 users
  • Growth upgrade at $9 per user
  • 21-day trial, a week longer than Pipedrive's
  • Pro adds 10 pipelines and 10 sequences per user

Watch out for

  • No workflow automation on the free plan
  • One pipeline until Pro
  • Custom reports need Pro
  • Freddy AI is a paid add-on ($49 per 100 sessions)
04

Attio Free

Best for small teams with large contact lists

Paid plans from
$35/seat/month (Plus, annual)
Free plan
Yes: 3 seats, 50,000 records

Attio's free plan has by far the most generous record allowance: 50,000 records across 3 seats, against 1,000 contacts on HubSpot and 500 records on Bigin. Workflows are included on every plan, metered by credits: 250 a month on Free. Its data model is built on objects, with 3 on Free and custom objects from Pro.

The catch is the paid ladder. Plus costs $35 per seat billed annually ($44 monthly) and is capped at 10 seats, and sequences need Pro at $79 per seat. Reports are limited to 3 on Free and 15 on Plus.

Strengths

  • 50,000 records on the free plan
  • Workflows on every plan, including 250 credits a month free
  • 3 free seats
  • 14-day trial of Pro

Watch out for

  • Plus at $35 is the priciest first paid tier here
  • Only 3 reports on Free
  • Sequences only from Pro ($79)
  • Plus is capped at 10 seats
05

Zoho Bigin Free

Best for solo users who need one simple pipeline

Paid plans from
$7/user/month (Express, annual)
Free plan
Yes: 1 user, 500 records

Bigin's free plan is for exactly one user, with 1 pipeline, 3 automations and 500 records. That is a narrow allowance, but it covers a freelancer's sales pipeline at no cost, and the upgrade is the cheapest on this list: Express at $7 per user billed annually ($9 monthly).

Express raises the limits to 3 pipelines, 30 automations and 50,000 records, so a growing two- or three-person team can stay on Bigin at low cost.

Strengths

  • Cheapest upgrade: $7 per user on Express
  • 3 automations even on the free plan
  • Bigin 360 scales to 15 pipelines and 1 million records
  • 15-day trial of paid plans

Watch out for

  • Free plan is 1 user only
  • 500-record cap fills quickly
  • One pipeline on Free

What to look for in a free CRM

Your headcount in twelve months, not today. Every free plan here stops at three users or fewer. If you will hire a fourth salesperson this year, the first paid tier matters more than the free features.

Record and history limits. A 1,500-contact spreadsheet already breaks HubSpot's 1,000-contact free limit and Bigin's 500 records, but fits easily in Attio's 50,000. HubSpot's free reports also only look back 30 days, so you cannot compare this quarter with last.

Automation you can actually use. Zoho CRM Free gives you workflow rules, Freshsales Free none, and HubSpot one automated action per form. HubSpot's free emails and forms also carry its branding, which Starter removes.

A second pipeline. If you sell two different things, such as new projects and renewals, you need two pipelines. HubSpot, Zoho CRM, Freshsales and Bigin all give you one on their free plans. The cheapest second pipeline is Bigin Express at $7 per user (3 pipelines), followed by Zoho CRM Standard at $14 (5 pipelines).

Sequences cost extra. HubSpot, Zoho CRM, Freshsales and Attio all keep automated email sequences off their free plans. The cheapest upgrade that adds them is Zoho CRM Standard at $14 per user (20 cadences per module), then Freshsales Pro at $39, Attio Pro at $79 and HubSpot Sales Hub Professional at $90 plus a $1,500 onboarding fee.

An exit route. Check that contacts and deals export cleanly before you invest months of data; our CRM migration checklist lists what to test, and the CRM scorecard compares two free plans on the same requirements.

When you will have to start paying

Each free plan has one limit that usually forces the upgrade first. Here is what triggers it and what you get:

Upgrade triggers and the first paid tier
CRMUsual upgrade triggerFirst paid tierWhat it unlocks
HubSpotA third user, a second pipeline or removing HubSpot brandingStarter, $20/seatNo branding, 15 pipelines, 50 restricted workflows, 1,000 meeting links
Zoho CRMA fourth user, a second pipeline or cadencesStandard, $14/user5 pipelines, 30 workflow rules per module, 20 cadences per module, 100 custom reports
FreshsalesA fourth user or any workflow automationGrowth, $9/user20 basic workflows, 250 bulk emails a day
AttioA fourth seat, more than 50,000 records or 3 reportsPlus, $35/seat5 objects, 250,000 records, 15 reports, 1,500 workflow credits
Zoho BiginA second user or record 501Express, $7/user3 pipelines, 30 automations, 50,000 records
Prices per user per month, USD, billed annually.
First-year cost after the free plan (USD, annual billing)
First paid tier3 users5 users10 users
Zoho Bigin Express$252$420$840
Freshsales Growth$0 (free plan)$540$1,080
Zoho CRM Standard$0 (free plan)$840$1,680
HubSpot Sales Hub Starter$720$1,200$2,400
Salesforce Starter Suite$900$1,500$3,000
Attio Plus$0 (free plan)$2,100$4,200
Seats × list price × 12. A free plan only covers the whole team when it allows that many users; Salesforce is shown at its first paid tier only.

At five users the cheapest paths are Bigin Express ($420 a year) and Freshsales Growth ($540); Attio Plus is the most expensive at $2,100. If you expect to need sequences and forecasting soon, skip ahead to the best CRM for small business or price your own team in the CRM pricing calculator.

Frequently asked questions

What is the best free CRM in 2026?

HubSpot's free tools are the best free CRM for one or two people: they include email tracking, templates, a meeting link, forms, live chat and 10 dashboards with no time limit. For a team of three, Zoho CRM's free edition is the better choice because it covers 3 users and includes workflow rules. Attio is best if you need to store more than a few thousand records.

Which free CRM allows the most users?

Zoho CRM, Freshsales and Attio each allow up to 3 users on their free plans. HubSpot's free tools allow 2 users and Zoho Bigin's free plan allows 1. No free plan we compared supports a team of four, so a growing team should compare first paid tiers as carefully as free features.

Is HubSpot CRM really free forever?

Yes. HubSpot's free tools have no time limit and need no credit card, but they are capped at 2 users, 1,000 contacts and 1,000 other records, one pipeline per object and 10 custom properties. Reports and record timelines only show the past 30 days, and emails, forms and meeting links carry HubSpot branding. Starter lists at $20 per seat.

Does Pipedrive have a free plan?

No. Pipedrive only offers a 14-day free trial with no credit card. After the trial, the cheapest plan is Lite at $14 per seat per month billed annually (€14 in the eurozone), and most teams need Growth at $39. Copper, Close and monday CRM also offer trials rather than free plans, so they are not included in this list.

Does Salesforce have a free CRM?

Yes. Salesforce lists a Free Suite at $0. Its first paid tier, Starter Suite, costs $25 per user per month on monthly or annual billing, and Salesforce offers a 30-day trial of Starter Suite for up to 10 users. We did not rank Free Suite here because we could not document its user and record limits to the same standard as the plans above.

Sources

Prices and plan limits come from each vendor's own pricing pages and documentation, checked on the dates shown. Vendors change packaging often, so confirm the final figure in your own quote.

  1. HubSpot free tools pricing and FAQ — checked Oct 29, 2026
  2. HubSpot Product & Services Catalog: free tools — checked Oct 29, 2026
  3. HubSpot Sales Hub pricing — checked Oct 29, 2026
  4. HubSpot KB: Set up and customize pipelines — checked Oct 29, 2026
  5. Zoho CRM pricing — checked Oct 29, 2026USD figures from the pricing data the page loads; our EU view showed the same numbers in euros.
  6. Zoho CRM signup and trial — checked Oct 29, 2026
  7. Freshsales pricing — checked Oct 29, 2026
  8. Freshsales plan comparison — checked Oct 29, 2026
  9. Attio pricing — checked Oct 29, 2026Monthly-billing USD figures from the pricing data the page loads.
  10. Zoho Bigin pricing — checked Oct 29, 2026
  11. Salesforce Sales Cloud pricing — checked Oct 29, 2026
  12. Pipedrive pricing — checked Oct 29, 2026