HubSpot Sales Hub prices at a glance
| Tier | Per seat per month | Required onboarding | Seat type | Billing |
|---|---|---|---|---|
| Free tools | $0 | None | Up to 2 users | — |
| Starter | $20 | None | Core Seat | Annual, or monthly commitment |
| Professional | $90 (annual) | $1,500 | Sales Seat | Annual commitment |
| Enterprise | $150 (annual) | $3,500 | Sales Seat | Annual only |
What HubSpot's free CRM includes
The free tools are genuinely usable for a very small team: contact, company and deal records, email and meeting tools, live chat, forms, landing pages and up to ten dashboards, with no time limit. The limits that matter:
- 2 users maximum.
- 1,000 contacts and 1,000 records across other standard objects, per HubSpot's pricing FAQ.
- One pipeline per object type, with no custom pipelines.
- HubSpot branding on 1-to-1 email, meeting links, chat, forms and landing pages.
- One personal meeting link, three email templates and ten dashboards.
For a full breakdown and the usual upgrade triggers, read HubSpot free CRM limits.
Sales Hub Starter vs Professional vs Enterprise
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Pipelines (total across objects) | 15 | 100 | 350 |
| Workflows (automation) | 50, restricted | 300 | 1,000 |
| Sequences | No | Yes (500 sends/user/day) | Yes (1,000 sends/user/day) |
| Custom reports | No | 100 | 500 |
| Forecasting | No | Default and custom | Adds team hierarchies |
| Playbooks | No | 5 | 5,000 |
| Calling minutes per month | 500 | 3,000 | 12,000 |
| Lead scoring | No | 5 scores | 10 scores |
| Custom objects | No | No | Yes |
| HubSpot credits per month | 500 | 3,000 | 5,000 |
The jump that matters for most small teams is from Starter to Professional. Starter gives you pipelines, simple automation and meeting scheduling without HubSpot branding. Professional is where sequences, custom reports, forecasting and full workflows arrive, and it is also where the price per seat more than quadruples and the onboarding fee appears.
What HubSpot costs in the first year
Seat licences at annual billing plus required onboarding, before taxes, add-ons and promotions:
| Tier | 1 user | 5 users | 10 users |
|---|---|---|---|
| Free tools | $0 | Not available (2-user limit) | Not available |
| Starter | $240 | $1,200 | $2,400 |
| Professional | $2,580 | $6,900 | $12,300 |
| Enterprise | $5,300 | $12,500 | $21,500 |
A five-person team moving from Starter to Professional goes from $1,200 to $6,900 in year one. Compare that with Pipedrive in our Pipedrive vs HubSpot pricing breakdown, or try your own team size in the CRM pricing calculator.
Smart CRM and the Customer Platform bundle
HubSpot sells the CRM layer on its own as Smart CRM: its pricing page lists Professional at $50 per seat per month (shown discounted to $45 during our check) and Enterprise at $75, and the catalog lists a $20 Starter edition. That suits teams that need a better customer database and reporting but not sales automation.
The Customer Platform bundles marketing, sales, service and other hubs. Starter lists at $20 per seat per month (with the same new-customer promotion). Professional starts at $1,300 per month including 6 seats, and Enterprise at $4,700 per month including 8 seats. Those bundles only make sense when you would otherwise buy several hubs separately.
Which HubSpot tier should you buy?
| Choose | If |
|---|---|
| Free tools | One or two people, under 1,000 contacts, and HubSpot branding is acceptable. |
| Starter | A small team needs several pipelines, unbranded email and meeting links, and simple automation. |
| Professional | You need sequences, custom reports, forecasting or real workflows, and can absorb the onboarding fee. |
| Enterprise | You need custom objects, team-hierarchy forecasting or advanced permissions across a larger sales org. |
If Professional's price is what is pushing you away, our HubSpot alternatives guide lists cheaper CRMs by the feature you need, and the HubSpot vs Pipedrive comparison shows where a sales-only tool covers the same ground for less.
Frequently asked questions
How much does HubSpot CRM cost?
HubSpot's free tools cost nothing for up to 2 users. For sales teams, Sales Hub Starter lists at $20 per seat per month, Professional at $90 per seat per month billed annually plus a required $1,500 onboarding fee, and Enterprise at $150 per seat per month billed annually plus $3,500 onboarding.
Is HubSpot CRM really free?
Yes, with limits. HubSpot's free tools have no time limit, but they cover up to 2 users, 1,000 contacts according to HubSpot's pricing FAQ, one pipeline per object, and HubSpot branding on emails, meeting links, forms and chat.
Why does HubSpot charge an onboarding fee?
HubSpot requires a one-time onboarding package with Professional and Enterprise subscriptions: $1,500 for Sales Hub Professional and $3,500 for Sales Hub Enterprise. Starter has no onboarding fee. Budget for it in year one; it does not recur.
What is the difference between HubSpot Smart CRM and Sales Hub?
Smart CRM is the shared customer database and its tools. Sales Hub adds sales-specific features such as sequences, forecasting, playbooks and calling minutes. Sales teams that need those features should price Sales Hub, not Smart CRM alone.
Does HubSpot charge for view-only users?
No. HubSpot says view-only seats are available at no additional cost, so managers or colleagues who only need to see records and reports do not need a paid seat.
Can I pay for HubSpot monthly?
Partly. HubSpot's pricing page offers Starter on a monthly commitment, sells Professional on an annual commitment that can be paid monthly, and bills Enterprise annually. Annual prices are shown by default, so ask for both options in your quote.
Sources
Prices and plan limits come from each vendor's own pricing pages and documentation, checked on the dates shown. Vendors change packaging often, so confirm the final figure in your own quote.
- HubSpot Sales Hub pricing — checked Oct 29, 2026Read with USD selected; annual billing shown by default.
- HubSpot free tools pricing and FAQ — checked Oct 29, 2026
- HubSpot Smart CRM pricing — checked Oct 29, 2026
- HubSpot Customer Platform pricing — checked Oct 29, 2026
- HubSpot Product & Services Catalog: products — checked Oct 29, 2026
- HubSpot Product & Services Catalog: free tools — checked Oct 29, 2026
- HubSpot KB: Understand HubSpot credits and billing — checked Oct 29, 2026
- HubSpot KB: Compare legacy quotes and quotes — checked Oct 29, 2026