Pipedrive vs HubSpot: per-seat prices side by side
| Pipedrive plan | Price | HubSpot Sales Hub tier | Price |
|---|---|---|---|
| — | — | Free tools (up to 2 users) | $0 |
| Lite | $14 | Starter | $20 |
| Growth | $39 | Professional | $90 + $1,500 onboarding |
| Premium | $59 | Enterprise | $150 + $3,500 onboarding |
| Ultimate | $79 | — | — |
Comparing like with like: which plans actually match?
Lining plans up by position (cheapest vs cheapest) is misleading, because the two vendors put key features at different tiers. A fairer approach is to match plans by the job they do:
| What you need | Pipedrive | HubSpot |
|---|---|---|
| Shared pipeline, contacts and reminders | Lite | Free tools or Starter |
| Email templates and open tracking from the CRM | Growth | Free (3 templates) or Starter |
| Automated follow-up sequences | Growth (5 sequences) | Professional |
| Revenue forecasting | Growth | Professional |
| Custom dashboards and reports | Premium (custom dashboards) | Professional (100 custom reports) |
| Custom objects | Not offered | Enterprise |
The pivotal row is sequences and forecasting: Pipedrive puts them in Growth, HubSpot in Professional. That single difference explains most of the price gap for working sales teams.
Annual cost for teams of 1 to 20 users
| Plan | 1 user | 5 users | 10 users | 20 users |
|---|---|---|---|---|
| HubSpot free tools | $0 | Not available | Not available | Not available |
| Pipedrive Lite | $168 | $840 | $1,680 | $3,360 |
| HubSpot Starter | $240 | $1,200 | $2,400 | $4,800 |
| Pipedrive Growth | $468 | $2,340 | $4,680 | $9,360 |
| Pipedrive Premium | $708 | $3,540 | $7,080 | $14,160 |
| HubSpot Professional | $2,580 | $6,900 | $12,300 | $23,100 |
| Pipedrive Ultimate | $948 | $4,740 | $9,480 | $18,960 |
| HubSpot Enterprise | $5,300 | $12,500 | $21,500 | $39,500 |
The comparison that matters for most teams of five: Pipedrive Growth at $2,340 vs HubSpot Professional at $6,900. At 20 users the gap is $13,740 in year one.
Want a different team size or to include Zoho CRM and Freshsales? Use the CRM pricing calculator.
Year one vs year two
HubSpot's onboarding fee is a one-time charge, so the gap narrows after the first year. For five users on HubSpot Professional, year one costs $6,900 and year two $5,400, assuming list prices hold. Pipedrive Growth stays at $2,340 each year.
| Plan | Year 1 | Year 2 | Two-year total |
|---|---|---|---|
| Pipedrive Growth | $2,340 | $2,340 | $4,680 |
| Pipedrive Premium | $3,540 | $3,540 | $7,080 |
| HubSpot Professional | $6,900 | $5,400 | $12,300 |
Add-ons and extra fees
HubSpot
- Onboarding: $1,500 for Professional, $3,500 for Enterprise, required and one-time.
- Quotes: new customers need Revenue Hub Professional ($95) or Enterprise ($140) per seat to use quotes.
- Credits: AI agents and some data features use monthly credits (500 on Starter, 3,000 on Professional); extra usage costs $0.010 per credit.
- View-only seats are free, which helps when managers only read reports.
Pipedrive
- LeadBooster, Projects and Smart Docs: paid add-ons on Lite and Growth, included in Premium and Ultimate.
- Campaigns and Web Visitors: paid add-ons on every plan.
- Unassigned seats are still charged, so remove seats when people leave.
Details and starting prices are in our HubSpot pricing and Pipedrive pricing guides.
Free plan vs free trial
HubSpot's free tools are a permanent free plan for up to 2 users. Pipedrive has no free plan, only a 14-day trial without a credit card. If you are a solo founder testing whether a CRM habit will stick, HubSpot free costs nothing to try for months. See exactly what is included in HubSpot free CRM limits.
Which is better value: Pipedrive or HubSpot?
- Pipedrive is better value for sales-only teams of three or more that need email automation and forecasting: Growth delivers them at well under half of HubSpot Professional's first-year cost.
- HubSpot is better value for one or two users who can live within the free tools, and for teams that would otherwise pay for separate marketing and service software, because the shared record replaces integration work.
Price is only one side of the decision. Read the full HubSpot vs Pipedrive comparison for features and fit, or see cheaper HubSpot alternatives.
Frequently asked questions
Is Pipedrive cheaper than HubSpot?
For most paying sales teams, yes. Pipedrive Growth costs $39 per seat per month billed annually and includes automations, sequences and email tracking. The HubSpot plan with comparable sales automation, Sales Hub Professional, costs $90 per seat plus a required $1,500 onboarding fee. HubSpot is cheaper only if you stay on its free tools or Starter.
How much does HubSpot cost for 10 users compared with Pipedrive?
At list prices billed annually, 10 users cost $2,400 a year on HubSpot Sales Hub Starter and $12,300 in year one on Professional, including onboarding. Pipedrive costs $1,680 a year on Lite, $4,680 on Growth and $7,080 on Premium.
Does Pipedrive charge an onboarding fee?
Pipedrive does not list a required onboarding fee on its pricing page. HubSpot requires a one-time onboarding fee of $1,500 for Sales Hub Professional and $3,500 for Enterprise.
Which is better value for a two-person business?
HubSpot's free tools, if their limits fit: they are free for up to 2 users with no time limit. Once you need automation or more than 1,000 contacts, compare HubSpot Starter at $20 per seat with Pipedrive Growth at $39 per seat, which includes more sales automation.
What extra costs should I budget for with Pipedrive?
Add-ons. LeadBooster (forms, chatbot, live chat), Projects and Smart Docs are paid extras on Lite and Growth and are included in Premium and Ultimate. Campaigns (email marketing) and Web Visitors are paid add-ons on every plan.
Sources
Prices and plan limits come from each vendor's own pricing pages and documentation, checked on the dates shown. Vendors change packaging often, so confirm the final figure in your own quote.
- HubSpot Sales Hub pricing — checked Oct 29, 2026
- HubSpot Product & Services Catalog — checked Oct 29, 2026
- HubSpot free tools pricing and FAQ — checked Oct 29, 2026
- Pipedrive pricing and plan comparison — checked Oct 29, 2026Checked from the EU (EUR). US-dollar annual prices recorded on Oct 2, 2026 showed the same figures.
- Pipedrive Support: How does pricing work in Pipedrive? — checked Oct 29, 2026